The main idea of the Foundation is to unify the society by means of ensuring the development of all social spheres, i.e. social security, education, science, healthcare and environment protection. The main tasks of the Foundation are development and implementation of social protection programmes for disadvantaged population, engaging commercial and public entities in specific programmes of the Foundation, coordination of efforts and resources of those who care about the future of our society, primarily the weakest and least-protected population (children, pensioners, disabled persons, veterans of war).
departure from traditional and inefficient “cash infusions” – implementing thorough analysis and consideration of social and cultural characteristics of society;
flexibility: keeping in touch with people, prioritising cutting-edge developments in technology and social sciences, use of innovative soft skills techniques;
the Foundation as a social manager: organising charity events with sponsors` engagement, connecting those who are willing to provide financial aid to those who need it.
Given that “social management” is one of the cornerstones of the Foundation, it is devoid of cumbersome and excessive bureaucracy.
Professionals are typically engaged in the Foundation`s projects — lawers, analysts etc, either on a contractual or a pro bono basis. Their participation in the work of the Foundation is, in fact, charity.
New people, new ideas, new partnerships. So far the Foundation is pround to have collaborated with many young talented art historians, managers, producers, athletes. Their experience and help, new contacts and business connections form the capital that the Foundation accumuated owing to “social management” principle.